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Launch of the I?PRIO manifesto offers a declaration of love to Rio de Janeiro with the announcement of a sponsorship for more than 40 projects that promote a broad-based social legacy
The initiative by the largest independent oil and gas company in Brazil foresees investments of R$ 35 million in projects that promote culture, sports, and education
Rio de Janeiro, March 12, 2024 – A true declaration of love from PRIO to Rio. This is the inspiration that breathes life into the manifesto launched by the largest independent oil and gas company in Brazil for its home city, in the month in which Rio de Janeiro celebrates its 459th anniversary. With signing of the I?PRIO Manifesto, the sponsorship platform is expected to support dozens of projects, with investments of around R$ 35 million throughout 2024, fostering the brand in promoting a broad-based social legacy, by encouraging culture, sports, and education.
To give greater visibility to this ongoing investment movement, PRIO is preparing a number of activations, including the launch of two social media profiles dedicated to the I?PRIO movement on Instagram and TikTok. “PRIO is a current, efficient, and disruptive brand, open to discussing the future and committed to giving back to society. The I?PRIO manifesto reflects our passion for the city in which we were born and for the initiatives we support and believe are capable of making a difference. We started investing in sponsorships in 2017, through Instituto Reação. Since then, we have built a history of continuous investments in social transformation projects through sports and culture, growing exponentially year after year,” highlights Olivia Richardson, Head of Marketing & Communications at PRIO.
In the first quarter of 2024, PRIO became the main partner of Instituto Vini Jr, dedicated to promoting education involving public schools in different regions of Brazil. It also announced the sponsorship of Rio native Nicolas Costa and United Autosports, who together represent the McLaren team in the World Endurance Championship (WEC), one of the foremost championships in world motorsports. On the cultural scene, several major premieres mark the beginning of the campaign: the arrival of the Mundo Zira exhibition, bringing together cartoonist Ziraldo’s rich collection starting March 6th at Centro Cultural Banco do Brasil (RJ); in addition to the special programming for women’s month at the I?PRIO Theater, marked by the debut of the play by Fernanda Montenegro inspired by the book “La Cérémonie des adieux” (published in English as “A Farewell to Sartre”) by French thinker Simone de Beauvoir.
The sponsorship calendar also features many high-impact actions, such as the I?PRIO Winter Festival; the I?PRIO Blues&Jazz Festival; The I?PRIO Humor Awards; Fronteiras do Pensamento; in addition to several other ongoing investment projects, such as the I?PRIO Theater; as well as projects such as ‘Instituto Reação’, ‘Todos na Luta,’ ‘Favela Brass,’ ‘Dona de Si,’ ‘Sem Barreiras,’ and ‘Rede Cruzada.’
Learn more about projects that are part of the PRIO sponsorship platform
Instituto Reação
PRIO is a longtime partner of Instituto Reação, an NGO founded by Olympic judo medalist Flavio Canto, which promotes human development, social integration and inclusion through sports and education, promoting judo – from initiative to the sport to high performance. With a partnership that goes beyond the Institute, Flavio has also been a member the company’s board of directors since 2022, helping with decision making and actively participating in various Company initiatives in different spheres.
Instituto Vini Jr
Founded in 2020 with the mission of promoting quality public education, through investment in teacher training, and with technology and sports as core elements, Instituto Vini Jr operates in the states of Rio de Janeiro, Minas Gerais, Pernambuco, and Rio Grande do Sul; it will double its legacy with the arrival of PRIO, its biggest sponsor, and will now include schools in the states of Bahia, Espírito Santo, and a state in the North region of Brazil by the end of 2024, accelerating expansion and consequently the institution’s social impact.
Instituto Todos na Luta
Founded by boxing instructor Raff Giglio, offers alternatives for health, well-being and inclusion for socially vulnerable youths in the Vidigal community in Rio de Janeiro, through sports and education. The Institute has achieved significant results in recent years with the participation of athletes at 15 national competitions, winning 37 medals (12 of which are gold), in addition to social activities that have changed the lives of thousands of young people.
Favela Brass
It has promoted social transformation and cultural inclusion through a free, high-quality music education program for children and youths, between 7 and 17 years in the favelas (slums) and public schools of Rio de Janeiro since 2014, focused on Brazilian popular music and jazz. With its own study program followed by all students, the project aims to prepare children so that they not only take part in their bands and perform in the city’s public spaces, but also acquire formal musical knowledge, learning wind instruments, percussion, and taking part in the city’s popular music culture.
I?PRIO Winter Festival
One of the most highly anticipated events on Rio’s cultural calendar, the festival takes place over two weekends in July, featuring concerts by major artists and activations with different experiences, with sustainability as its principle. This year, the event will take place between July 5th and 14th, at Marina da Glória.
I?PRIO Theater
Located within the Jockey Club, in the South Zone of Rio, it reinforces its vocation for the performing arts, with great performances and a musical programming with concerts by renowned artists. The theater’s audience area, famous for its excellent acoustics, seats up to 352 spectators. The space also has a modern lounge for events. In March, the Theater will have a special Women’s Month program, including a dramatic reading by the emblematic actress Fernanda Montenegro reciting works of Simone de Beauvoir; a talk show by journalist and singer-songwriter Natália Boere; the “King Kong Fran” spectacle-show-performance; the show “Baile Perfumado,” by Elisa Lucinda; As well as a reflective and amusing musical story by Giovana Fagundes.
Mundo Zira Exhibition
The Company was responsible for bringing the “Mundo Zira – Ziraldo Interativo” exhibition to Rio de Janeiro, with thematic and interactive areas dedicated to the artist’s classics, which runs through May 13th at Centro Cultural Banco do Brasil.
Read the manifesto in its entirety
Of all the cities in the world, PRIO was born precisely in Rio
What a privilege.
No city gets the nickname “marvelous” for nothing.
And as much as some say the sobriquet is ironic, we find it ironic that there are people who think like that.
Because Rio is that and much more. Much more.
It is an inspiration for anyone who wants to create.
A vacation for those who want to rest.
It’s a rhythm that no Ash Wednesday can stop.
It’s more than having a zip code.
It’s a personality.
It is a city that offers so much.
And do you know what it gets in return?
Here’s the real irony.
Rio can receive much more.
That’s why the I PRIO platform was born.
A way to give Rio de Janeiro and the locals a little of what the city gives us every day.
It’s a declaration of love.
But it’s a declaration that goes far beyond the text.
Investment in sports.
It’s about transforming the lives of those Cariocas with fewer opportunities.
It’s bringing culture to a city that inspires.
It means supporting sustainable projects that impact the entire state.
It’s sustainability; it’s culture; it’s transformation; it’s sports.
And it takes a lot of efficiency to make all this happen.
I ? PRIO is a commitment to our city.