I ♥ PRIO Dream Tour takes the championship to São Conrado beach

21 Oct 2024

PRIO is sponsoring the 4th and final stage of the I ♥ PRIO Dream Tour, which takes place in Rio de Janeiro, between November 27th and December 02nd at Sao Conrado beach. The championship, part of the Main Division of the Brazilian Surfing Confederation (CBSurf), promises fierce competition that will define the ranking wave by wave during the heats.

In addition to the exciting competitions, the event will feature socio-environmental actions and PRIO Sessions, an exclusive sunset event promoted by PRIO. This initiative is part of the sponsorship platform I ♥ PRIO, which seeks to support projects that connect sports, culture and education to different audiences.

“Our platform I ♥ PRIO goes far beyond sponsorships and stresses our commitment to giving back to society with several transformative initiatives. We are very excited to host this last stage of the year in our host city, giving its name to a competition that features the elite of the high-performance sport of surfing and connects so much with our values at PRIO. Sport is part of our DNA and being able to contribute to this legacy, recognizing the athletes’ efforts, their high performance throughout the championship and capping a hugely successful event in the Marvelous City will be incredible,” explains Olivia Richardson, Head of Marketing and Communications at PRIO.