PRIO promotes the #IpponNoCorona campaign, in partnership with Instituto Reação

19 May 2021

Our long-standing partner, Instituto Reação, has called PRIO to a different fight: the opponent is hunger.

The Company accepted the challenge and joined them in the #IpponNoCorona campaign, which aims to donate food baskets to some of the millions of families harmed by the worsening pandemic.

PRIO donated 200,000 reais in food baskets and recorded a film that invites everyone to react together. The video shows a judo fight between CEO Roberto Monteiro and Instituto Reação’s president, former judo player and Olympic medalist Flavio Canto, on PRIO’s rooftop.

The #IpponNoCorona campaign is another PRIO initiative following the purpose of social responsibility.